18 - 21 FEBRUARY 2021
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The Art of Customizing
MICHAEL LICHTER "THE ART OF CUSTOMIZING".
Passionate professional photographer and motorcycle journalist Michael Lichter has been immortalizing bikers and the customizing scene in his own inimitable style since the 1970s. The American’s images are world-renowned and add color and character to more than 1,000 articles that he has penned for custom magazines around the globe. Every photograph tells a unique story and highlights the fascination of motorcycle riding in a special way. As part of SWISS-CUSTOM 2019, Michael Lichter will showcase several of his most famous works, unveil new, previously unseen images and tell the fascinating stories behind his photos first-hand.
Additional Highlights
All exhibitors
All products
SWISS-MOTO DROME
ETH MOTO Racing Team
All brands
Two Wheels. One Passion.
The Art of Customizing
The Art of Painting
SWISS-CUSTOM Bikeshow
Most expensive Motorcycle in the world
Luigi Taveri Tribute
SWISS-CUSTOM BIKE PREMIERE
Motorbike Taster Course
SWITZERLAND: BIKER’S PARADISE
Valkyries
Prominent guests
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