Passionate professional photographer and motorcycle journalist Michael Lichter has been immortalizing bikers and the customizing scene in his own inimitable style since the 1970s. The American’s images are world-renowned and add color and character to more than 1,000 articles that he has penned for custom magazines around the globe. Every photograph tells a unique story and highlights the fascination of motorcycle riding in a special way. As part of SWISS-CUSTOM 2019, Michael Lichter will showcase several of his most famous works, unveil new, previously unseen images and tell the fascinating stories behind his photos first-hand.