MICHAEL LICHTER "THE ART OF CUSTOMIZING".

Passionate professional photographer and motorcycle journalist Michael Lichter has been immortalizing bikers and the customizing scene in his own inimitable style since the 1970s. The American’s images are world-renowned and add color and character to more than 1,000 articles that he has penned for custom magazines around the globe. Every photograph tells a unique story and highlights the fascination of motorcycle riding in a special way. As part of SWISS-CUSTOM 2019, Michael Lichter will showcase several of his most famous works, unveil new, previously unseen images and tell the fascinating stories behind his photos first-hand.