20 - 23 FEBRUARY 2020
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Facts and figures
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Facts and figures.
The ever increasing number of exhibitors, the constantly high visitor numbers, in excess of 70,000, and the huge media interest, which represents an advertising value of more than CHF 1.3 million in terms of editorial reporting, shows that SWISS-MOTO has broken through the confines of a traditional motorcycle trade fair and has become the most important mouthpiece for the industry.
Facts at a glance.
Origin of visitors
Digital reach
Advertising value
Advertising equivalent value captured by Argus der Presse AG
Exhibitors overall evaluation
Intention of exhibitors to come again
Attainment of aims forging contacts
Attainment of aims fostering personal contacts
Attainment of aims PR, representation, image cultivation
Attainment of aims presentation of innovations
Visitors overall evaluation
Visitor retention
Intention to come again
Further information for exhibitors
Exhibition sectors
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Facts and figures
Advertising and PR
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