SWISS-MOTO │ Exhibitors │ Registration - Exhibit


SWISS-MOTO │ Exhibitors │ Registration - Exhibit



In February of each year, the motorised two-wheeler industry gets people really flexing their muscles at SWISS-MOTO. This is the place where Switzerland's motorbike enthusiasts traditionally gather to prepare for the forthcoming season. SWISS-MOTO is staged under the motto "Two wheels. One trade fair", since it combines a classic trade fair section with spectacular shows and elaborately staged special exhibitions and thus offers a unique presentation platform for Switzerland's motorised two-wheeler industry.


The chance for visitors to experience your new products at first hand, an exciting programme of events, an audience passionate about motorbikes and an atmosphere that ensures everyone will be bitten by the biking bug – only a live event like SWISS-MOTO can give rise to this kind of emotional response. Digital technologies cannot offer the same kind of experience for all the senses or convey the fascination of biking at this level of intensity. Make the most of the high-quality contacts with more than 65,000 motorcycle fans, including around 17,000 potential new bikers, all of whom are prepared to pay our entry charge to find out about your latest products. As an exhibitor, you will also benefit from our digital reach of around 1.7 million people annually and media reporting worth more than 1.3 million Swiss francs. With your involvement and our events programme, we can maximise the impact of the industry and give the world of motorcycles a lasting voice. This is something that can only be offered by SWISS-MOTO, which takes place from 18 to 21 February 2021 at Messe Zürich.

We will be pleased to send you an offer for a stand position without any obligation on your part. Simply fill out the registration form and send it back to us duly signed. If you register early, we will be able to take your positioning wishes into account. Your registration is only binding after you have accepted the stand position we offer you.
Dates and Deadlines
  • Start of stand positioning: November 2020
  • Stand construction: 15 to 17 February 2021
  • SWISS-MOTO: 18 to 21 February 2021 (Pre-Opening: 17 February 2021)
  • Stand dismantling: 22 to 23 February 2021

The registration documents for SWISS-MOTO 2021 will be available from July 2020.


As an "exhibition in an exhibition", the SWISS-CUSTOM Customizing & Tuning Show, which is integrated in SWISS-MOTO, forges a link with the world of customised bikes. The geographically favourable location at the heart of Europe, and the mix of scene insiders and additional visitor groups with money to spend, provide a unique opportunity for suppliers of customised motorcycles and accessories from both Switzerland and abroad to showcase their products.

More about Exhibition planning